I recently found out about a program in Brazil called Ticket Books. One of the largest publishers in Brazil, L&PM Editores, has published a number of paperbacks with an RFID card in the back, so that it can be scanned in a turnstile when entering the subway station. Each book had 10 rides, and can be reloaded online. This program was implemented in response to the statistic that Brazilians are only reading an average of two books a year. The publisher hopes to encourage readers!
There are currently 10 titles being published:
Peanuts, Garfield, Hundred Love Sonnets, The Great Gatsby, The Art of War, Sherlock Holmes, Hamlet, Murder Alley, Chives in Trouble!, and Quintana Pocket.
From the publishers website, here is the purpose of the project. Translated from Portuguese:
People are always running from one side to the other . It’s hard to find time to read . Unless you read on the way. So we created the Ticket Books. A collection of paperback books that come loaded with underground passages. Just touch the ratchet and ready : your input is released at the time . After you finish reading, you can recharge your Ticket Book to gift a friend and encourage reading .
This is a very cool example of literacy sponsorship!